Projects We’re Proud Of
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Writing “Fintech in the US & Canada” Whitepaper
Client: Dignified
What We Did
Interviewing, Secondary Research, Writing, Editing, Creative Direction
Project Summary
Writing an in-depth research paper about why the fintech offerings in Canada and the U.S. are so different.
Why We ❤️ It
It’s not every day a client gives you carte blanche to find the most interesting story within a topic — then absolutely lose your mind researching and writing about it.“Christine and her team [led] everything and I truly believe that if you're building in Fintech - you want to read this.” —Brandon Waselnuk, Dignified
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Branding, Positioning & Copywriting for Status Hero
Client: Status Hero
What We Did
Branding, Brand Strategy, Brand Voice Development, Copywriting
Project Summary
Creating brand positioning, guidelines, and voice principles for this SaaS company — then bringing them to life on the Status Hero website.
Why We ❤️ It
This durable brand positioning allowed Status Hero to meet annual revenue targets and raise “a seed round of funding from tech insiders to attract and build a core team.”*
The cohesive, practical brand guidelines are still guiding the Status Hero team 2+ years after delivery as they endeavor to write on-brand copy across UX/UI, email, and more.
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Editing "The Politics of Knowledge" Interactive
Client: Global Alliance for the Future of Food
What We Did
Close Reading, Content Strategy, Editing, Writing
Project Summary
Synthesizing research from the report The Politics of Knowledge and writing copy for the digital interactive website version of it.
Why We ❤️ It
Working dynamically with the team from the Global Alliance to create a beautiful, engaging, in-depth digital experience showing how diverse forms of evidence can inform decision-making about the future of food was a dream.
This project is a finalist for the 6th Annual Shorthand Awards.
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Editing "Redesigning Belonging: How Uncertainty Magnifies Belonging at Work"
Client: Sharehold
What We Did
Content Strategy, Writing, Editing, Creative Direction
Project Summary
Editing, refining, clarifying, and proofreading, the final version of Sharehold’s insights report and workbook sharing their extensive research into how organizations can “build more inclusive and sustainable futures for every team member.”
Why We ❤️ It
As long-time friends and collaborators of Sharehold, it was an honor to be trusted to give this integral report the final polish that would make it shine.
Get the Redesigning Belonging key findings delivered to your inbox.
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Positioning & Copywriting for The Soloist
Client: The Soloist
What We Did
Brand Strategy, Communications Strategy, Brand Voice Development, Copywriting
Project Summary
Working directly with solopreneur Jen, we refined her “Why.” From there, we reset her brand and communications strategies to focus on the Why and souped-up her site copy to help that vision come through clearly.
Why We ❤️ It
We love when an entrepreneur bets big on themself and invests in their business by hiring us.
It feels pretty dang great to work with a boutique brand like The Soloist to make an outsized, lasting impact on how customers perceive their business.
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Brand Voice & Copywriting for Craft
Client: Craft
What We Did
Creative Direction, Content Strategy, Interviewing, Copywriting, Editing
Project Summary
Longtime collaborator Craft wanted our help updating their brand voice and website copy as part of a complete site overhaul.
Why We ❤️ It
There’s no compliment quite like a brand asking you to do for them what you typically do for their clients.
Having worked with Craft on projects like UX copywriting for Shark and content strategy for Brightcove, we were amped to help them figure out the voice, tone, and copy that would help take their studio to new heights.
There’s More Where This Came From
We can’t share every project here, but we’d be glad to talk about these engagements (and others) if you’re keen.
To set up a chat about this work — or a project you have in mind for us — email hello@flicflac.studio